In 2006 there were more than five million artisans in Mexico. Today, there are less than half that number. It’s time to put together customs and traditional crafts with new technologies and help an entire community in the creative process.
We are from Chiapas, one of the poorest states in Mexico, and due to the current financial situation, local artisans who previously dedicated their life to making art now struggle daily to keep doing what they love to do.
Their work just isn’t well paid anymore and their art often doesn’t get the recognition it deserves.
Many want to pay less for handicrafts because they think they should be cheap or it’s an easy skill set to master. Ignored are the long hours, intimacy and enduring values put into our artisans’ creations, so they are forced to look for other types of work to sustain themselves.
At this rate, we probably won’t see their art much longer in the years to come.
We want to bring handicrafts into the spotlight again! Our team can 3D print, and the artisans can turn any plain object into a beautiful and one of a kind piece of art. And that’s how Fridis was born, a teaming up between modern technology and ancestral painting techniques.
We’ve designed an art toy inspired by the artist and Mexican icon Frida Kahlo, whois a blank canvas reinterpreted to portray the art of ten of art history’s most recognised painters and movements. Kandinsky, Picasso, Andy Warhol, Salvador Dalí, Magritte, Claude Monet, Edvard Munch, Jackson Pollock, van Gogh and Frida Kahlo herself.
With the help generous donors and the talents of artisans from Chiapas, the first collection of 3D printed and hand painted Fridis will soon come to life.
We are Toy Artisans, a multi-disciplinary team of six people united by the same goal: to preserve our cultural heritage and the role of artisanal handiwork through the integration of new techniques and digital tools.
Our team was born of the necessity to showcase the gifts of artists working with traditional methods from our state, not only because their work has been under-compensated, but also because we want to expand the expressive limits our artisans face and help them harness new technologies to spread their knowledge and time-honoured painting techniques.
Rudy: He is the brains and mentor of the team, long story short, he is our Master Roshi.
Cheryl: Our 3D model expert, she conceives each and every one of our sketches and ideas; without her, our projects would not be possible.
Blas: Mister Doctor Professor 3D printer guy makes reality all of our creations with crazy technology.
Gladys: Leader of the artisans, she gives colour and the perfect final touch to our creations.
Claret: Designer, photographer and post-production expert of the team. She transmits the essence of our project to the public and makes us look awesome.
Citlali: Best known as “La güera” (the blondie), without her we would be a mess; aside from adding a sweet taste to our lives with her cupcakes, she makes our chaos a 3D production concert. We don’t know where we would be without her.