With just a year to go before the opening of the first York Mediale, the team behind the new digital arts festival has revealed the festival’s monogram on an interactive webpage that hints at what is to come.
Tom Higham, York Mediale’s creative director, worked with Leeds-based design agency Something More to create the branding for the York Mediale. “The York Mediale is a festival where we introduce the future of art to an incredibly wide audience, and we wanted to create a brand that was clear, dynamic, and very importantly, playful – and we’re delighted with the result. Based around a simple, strong logo incorporating the letters Y and M, we have created a brand that can be used in an infinite number of different ways, adapting and changing to reflect the festival’s content, but where everyone can play with how it looks – anyone can be a digital artist.”
A landing page for York Mediale, yorkmediale.com, created by Something More & Hungry Sandwich Club, gives visitors a taste of how the monogram can be interpreted, with visitors able to play with five different versions of the logo to create their own unique design — including changing shapes or colours, drawing with light, and adding sound.
“Media arts is not a concept with which everyone will be familiar, but it is a term that describes what happens when art meets the future, when technology is used to create a new kind of artwork, from a projected animation to a novel – and it is accessible to absolutely everybody,” explains Tom. “We are hoping that everyone, from school children to computer coders and international artists will enjoy playing and interacting with the York Mediale branding, experiencing digital arts as an art form where absolutely everyone can create something beautiful.”
York Mediale will run from 27 September to 6 October 2018 at venues across York. More details of the programme will be released in the coming months on the website.
For further media information, please contact:
Jay Commins, Pyper York Limited, firstname.lastname@example.org
Courtesy of Gemma Holsgrove @gkholsgrove